Tom Hanks de-aged, and Ranbir Kapoor delivering his Ramayana lines in Japanese, just two glimpses of the AI innovation coming out of BRAHMA AI, a London-based enterprise content platform building high-fidelity digital humans.
What Brahma AI is building sits at the highest end of the AI content spectrum: digital humans called Atman and a voice AI product called Vaani, with use cases evolving across the board, from top-tier celebrity ad campaigns to Hollywood and Bollywood projects, to physician digitisation in healthcare that makes patient care more accessible across languages.
What's wild is how little it now takes to get there: just 8 to 10 minutes of footage, shot on something as basic as an iPhone, to build a digital human at full fidelity.
But the part that mattered to us most as a policy-focused outfit was what Prabhu said about trust and responsible AI.
He was unambiguous: consent isn't a feature at Brahma, it's the foundation. Your data belongs to you, your digital human can't say a word without your consent, and that digital human becomes, in his words, "your official version," which means you can't disown what it says either.
The business case is just as compelling. At a current valuation of around $2 billion, Brahma AI is tracking roughly $155 million in revenue against a $100 billion addressable market, and is closing in on break-even, a rare milestone for an AI company at this stage.
